Knowing where your food comes from and how it is made, can be a difficult task in a world of global supply chains and branded misinformation.
This is why we developed a tool to help you to make informed, conscious, and ethical choices about your food. We show you the farm where your lettuce grows, we give you data on the CO2 footprint of your goats' cheese, and we track how far olive oil needs to travel to get to you.
Using a simple rating system, QR codes on packaging, and an easy-to-navigate online space, we provide accurate details about the products you buy, as well as complete transparency on the processes of producers.
This way, you can see in the blink of an eye where your food comes from, who produced it, which ingredients were used, and what the 'true cost' of a product actually is.
For those wanting more, we also provide in-depth analyses of the producers we work with and their products, in the shape of process documentation and videos.
Our ambition is to help improve personal and planetary health by connecting users to producers. We know we cannot be the solution; the solution is a collective effort, that requires everyone.